About Me
I’m a product designer with 10+ years of experience working on consumer and enterprise SaaS products. I’m often asked to tackle problems that are ambiguous, high-impact, or carry real risk. I help define the problem, narrow scope, align teams around a clear customer need, and make thoughtful product and design tradeoffs.
Working with Others
I work closely with product, engineering, and leadership to reduce uncertainty, align around decisions, and balance speed, quality, and customer value so work can ship with confidence.
Throughout my career, I’ve partnered across disciplines and organizations, from early discovery through delivery and iteration. You can see what collaborators say about working with me on LinkedIn.
How I Work
I focus on reducing uncertainty and making confident decisions by clarifying complex user problems, identifying and evaluating tradeoffs early, validating ideas with customers through research and testing, and creating shared understanding that enables teams to move forward.
I've integrated AI into this process in ways that meaningfully compress the timeline between idea and evidence. Prototypes that used to take days now take an afternoon, fast enough to test multiple directions with real users in the same week. I use AI to synthesize research findings in hours rather than days, to write study scripts, and to pressure-test those scripts against personas to make sure the questions we're asking are likely to surface answers to our actual hypothesis rather than just confirming what we already think.
Teams I work with spend less time waiting on design and more time making decisions and building.
Teams I work with spend less time waiting on design and more time making decisions and building.
Hands-on Design Craft
I’m hands-on by default. I lead research, design flows, prototype, test, and ultimately ship. I also care deeply about how design scales across teams and over time.
I’ve helped organizations establish shared and scalable design standards, embed accessibility into everyday practice, and build repeatable ways of working that make good decisions easier and faster. I’ve also managed and mentored designers, supporting their growth while raising the overall quality and consistency of the work.
This Approach Delivers
Over the course of my career, this way of working has contributed to meaningful outcomes, including:
• Influencing $1.3B in online sales growth at Costco
• Improved NPS and reduced churn at Zipwhip
• Stronger team-wide design practices at Microsoft
• Faster time-to-market on product initiatives at Skilljar
• Influencing $1.3B in online sales growth at Costco
• Improved NPS and reduced churn at Zipwhip
• Stronger team-wide design practices at Microsoft
• Faster time-to-market on product initiatives at Skilljar