Projects
Costco.com Checkout Redesign
Used research to guide high-stakes checkout decisions with measurable business impact. Turned those insights into design changes that worked consistently across global markets.
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Zipwhip 2.0
Led the redesign of Zipwhip’s flagship product in partnership with the Director of Design, using ongoing research and customer feedback to guide decisions over multiple releases. Turned those insights into iterative product changes that improved customer satisfaction and reduced churn.
Windows Store for Business
Drove design decisions across Microsoft’s Windows Store for Business, using research and iterative collaboration to untangle complex enterprise workflows. Helped develop frameworks and processes that aligned teams, clarified priorities, and improved how the product evolved over time.