![](https://cdn.myportfolio.com/e24c66a64761680acd936947f3259194/3f66ee95057d1d3915b7e5aa_rw_1200.jpg?h=e0e58394e74a80fdef3e8778424132d9)
Copperleaf is a condominium complex in Issaquah. The ad campaign included designing the logo and all other marketing pieces, art directing the photoshoot of the homes. When we finished, Copperleaf had a unique voice and value statement to prospective buyers.
Before:
Copperleaf had no marketing collateral or brand identity. To outsiders, it was simply another condominium being built right after the real estate market collapse in 2008.
After:
In a lot of ways this is a graphic designer's dream project. A start-up company with no design history, a big enough budget to make cool collateral and independence to do the best design possible. I crafted the brand voice, which guided me in the design of the logo, the photoshoots and all cross platform marketing materials.
![](https://cdn.myportfolio.com/e24c66a64761680acd936947f3259194/653b97518bb29388ac3ad56d_rw_1200.jpg?h=15dccdb3d02ea898dff4078c0d9f280a)
The Copperleaf website, this included information on the homes themselves, as well as the nearby amenities.
![](https://cdn.myportfolio.com/e24c66a64761680acd936947f3259194/8224a860a52ba1bb6ed9467b_rw_600.jpg?h=c6661f544e87d604b64a31468e257335)
Floorplans created as part of a package buyers could take with them when they left.